Our Paper on Consumer Engagement With AI-Powered Search Accepted to Journal of Advertising Research

Our research, “Consumer Engagement With AI-Powered Search Engines: Implications for the Future of Search Advertising Research and Practice,” has been finally published in the Journal of Advertising Research!

This work has been a long journey—from its initial presentation at the 107th AEJMC Annual Conference (Advertising Division) in 2024 to its final publication.